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	<title>Comments on: Show Us A Better Way - The Widget Factory</title>
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	<link>http://simonberry.ruralnet.org.uk/2008/07/21/show-us-a-better-way-the-widget-factory/</link>
	<description>People, places and ICT</description>
	<pubDate>Tue, 06 Jan 2009 11:15:46 +0000</pubDate>
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		<title>By: Simon</title>
		<link>http://simonberry.ruralnet.org.uk/2008/07/21/show-us-a-better-way-the-widget-factory/#comment-1010</link>
		<dc:creator>Simon</dc:creator>
		<pubDate>Mon, 21 Jul 2008 11:30:39 +0000</pubDate>
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		<description>Thanks Steph. This prompts another couple of thoughts:

1) Another feature the JustGiving widget has is a 'share this' option that enables people seeing the widget to take it and place it on their own website;

2) The other things widgets are good for is for reaching 'narrow' audiences as opposed to 'wide' audiences ie not taking the whole service but a filtering the service down to meet the needs of a specific group in a specific place. For example, not all the crime statistics but just those that are relevant to you.

Simon</description>
		<content:encoded><![CDATA[<p>Thanks Steph. This prompts another couple of thoughts:</p>
<p>1) Another feature the JustGiving widget has is a &#8217;share this&#8217; option that enables people seeing the widget to take it and place it on their own website;</p>
<p>2) The other things widgets are good for is for reaching &#8216;narrow&#8217; audiences as opposed to &#8216;wide&#8217; audiences ie not taking the whole service but a filtering the service down to meet the needs of a specific group in a specific place. For example, not all the crime statistics but just those that are relevant to you.</p>
<p>Simon</p>
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		<title>By: Steph Gray</title>
		<link>http://simonberry.ruralnet.org.uk/2008/07/21/show-us-a-better-way-the-widget-factory/#comment-1008</link>
		<dc:creator>Steph Gray</dc:creator>
		<pubDate>Mon, 21 Jul 2008 09:50:10 +0000</pubDate>
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		<description>I think it's a good approach, Simon.

Certainly, whenever there's a programme developed which wants to reach a wide audience online and has the right kind of call to action, I think this should be seen as part of the core comms activity.

Could I shamelessly plug the widgetised approach to consultation we've taken for the Science and Society consultation launched last week? :)

&lt;a href="http://interactive.dius.gov.uk/scienceandsociety/share" rel="nofollow"&gt;http://interactive.dius.gov.uk/scienceandsociety/share&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>I think it&#8217;s a good approach, Simon.</p>
<p>Certainly, whenever there&#8217;s a programme developed which wants to reach a wide audience online and has the right kind of call to action, I think this should be seen as part of the core comms activity.</p>
<p>Could I shamelessly plug the widgetised approach to consultation we&#8217;ve taken for the Science and Society consultation launched last week? <img src='http://simonberry.ruralnet.org.uk/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p><a href="http://interactive.dius.gov.uk/scienceandsociety/share" rel="nofollow">http://interactive.dius.gov.uk/scienceandsociety/share</a></p>
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